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SoCon Tournament Comes To Asheville

Updated: Monday, March 11 2013, 12:33 PM EDT

March Madness arrives in Asheville. The Southern Conference Basketball Tournament starts Friday at the U.S. Cellular Center.

Players are already in town. Now local businesses are waiting for fans to come pouring in. Last year, 41,000 fans came to watch the tournament. Organizers are expecting even more this year.

Nathan Wardell, the General Manager of The Bier Garden says SoCon weekend is one of the busiest of the year. His bar is right down from the U.S. Cellular Center and he expects business to be a slam dunk. Wardell says he is fully staffed this weekend.

The men's teams are playing at the U.S. Cellular Center. The women's teams are playing at Kimmel Arena on the UNCA campus.

The SoCon Tournament starts Friday at 11:30 a.m.

Follow Emma Wright on Twitter @wright_emma

SoCon Tournament Comes To Asheville

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