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The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

Whole Foods on Tunnel Road Opens

The wait for the latest player in the supermarket wars is over.

The Whole Foods store in the new Asheville Market Shopping Center on Tunnel Road opened its doors Tuesday morning after a ribbon-cutting -- or "Bread-Breaking" -- ceremony.

Whole Foods Markets already operates the Greenlife grocery on Merrimon Avenue. 

It is the latest grocery to store make a play for part of the grocery spending pie in the past 2 years. 

"We don't want to be seen as a large company," Tony Sgro,Whole foods store team leader, said. "We want to be part of the community. We're a community focused company and that's how we run our store and that is what we want to be known as."

Along with groceries and local items from fresh market, the Asheville Market Shopping Center is getting ready to welcome a DSW Shoes, Guitar Center, Neo Burrito and several other retailers soon.


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